Concert Beer was an idea that was intended to be a second brand line under Genesis Spirits. The plan was to create the cheapest beer possible by using it as advertising space for brands to reach a younger demographic. By having ads cover the cost of the beer, we could sell it to liquor stores for next to nothing. The cans and boxes would be used to advertise a myriad of brands. I created the mockups, reached out to hundreds of brands and sadly didn’t get one response. Oh well.

Created and scrapped in 2022-2023.